Below, we will be looking at the most effective ways to process online payments to your website. If you want to make more money from your online store or business, you need to be able to accept as many payment methods as possible, depending on your target audience.
No Account Payments
Many websites have driven me away with the stupid requirement to create an account to buy a particular product. The fact that a person has clicked on “Buy now” is enough evidence of his interest in your products. Instead of making them go through a lengthy account setup, just take their money.
Fixing Errors Must Be Easy
If you’re planning to accept credit card payments on your website, keep in mind that customers often mess up their card number. Or they mess up their email or mailing address.
Whatever error they might have made, make it easy for them to go back and fix it. The last thing an online shopper wants to do is go through the whole payment process all over again just because they’ve messed their credit card number.
Guarantee Secure Payments
Whenever people have to enter their credit card details and personal info on a website, they want to make sure that it is absolutely safe to do so. Consider investing in an SSL certificate that works wonders when it comes to credit card data encryption.
Once an SSL certificate is in place, it is your responsibility to keep it up-to-date and functional. It goes without saying that you must not redirect your customers to third-party websites in order to complete their purchases.
Clear Action Buttons
These buttons navigate your customers through the payment process. The simpler and easier to understand they are, the more money your online store will make, because customers will be shopping with confidence.