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Ways to Make the Payment Process Easy for Online Customers

Below, we will be looking at the most effective ways to process online payments to your website. If you want to make more money from your online store or business, you need to be able to accept as many payment methods as possible, depending on your target audience.

No Account Payments

Many websites have driven me away with the stupid requirement to create an account to buy a particular product. The fact that a person has clicked on “Buy now” is enough evidence of his interest in your products. Instead of making them go through a lengthy account setup, just take their money.

Fixing Errors Must Be Easy

If you’re planning to accept credit card payments on your website, keep in mind that customers often mess up their card number. Or they mess up their email or mailing address.

Whatever error they might have made, make it easy for them to go back and fix it. The last thing an online shopper wants to do is go through the whole payment process all over again just because they’ve messed their credit card number.

Guarantee Secure Payments

Whenever people have to enter their credit card details and personal info on a website, they want to make sure that it is absolutely safe to do so. Consider investing in an SSL certificate that works wonders when it comes to credit card data encryption.

Once an SSL certificate is in place, it is your responsibility to keep it up-to-date and functional. It goes without saying that you must not redirect your customers to third-party websites in order to complete their purchases.

Clear Action Buttons

These buttons navigate your customers through the payment process. The simpler and easier to understand they are, the more money your online store will make, because customers will be shopping with confidence.

Best Alternative to PayPal

If you ask me, the best alternative to PayPal is Moneybookers or Skrill, as it is currently known. My romance with Moneybookers or Skrill, if you like, started back in 2006, when I discovered Skypeout, but was not keen on giving them my credit card number.

Rather than talking about the history of Moneybookers and how exactly it became Skrill, I shall focus on the functionalities of its viable successor.

General Functions

Compared with PayPal, it costs less to send money from your Skrill account to another person’s bank account. On the other hand, PayPal is available in virtually all languages, whereas Skrill is available I just seven languages.

Speaking of portfolio diversity, it should be mentioned that Skrill maintains forty different currencies, whereas Paypal works with half as much.

If you have to maintain multiple currencies in your Skrill portfolio, you’ve got to sign up for a VIP account, whereas a standard PayPal account can operate with an unlimited number of currencies.

It takes just 24 hours to verify and confirm your Skrill account, while the confirmation and verification of a PayPal account takes two full business days.

Fees

Let’s talk about fees. Skrill requires a deposit fee of up to seven percent, whereas PayPal does not charge such. However, Skrill’s merchant transaction fee is just 2.99%, compared to PayPal’s 4.5%.

Skrill charges a currency conversion fee in the amount of 2.99%, whereas PayPal provides absolutely free currency conversion.

In the same line of thought, Skrill provides free cross-border transactions, while PayPal charges from 0.5% to 7.4 percent for such operations.

If you have not used your Skrill account for twelve months, each month after that costs you EUR 1, whereas PayPal does not charge anything for dormant accounts.

In view of the above information, Skrill is PayPal’s closest rival.

CMS Comparison: WordPress vs. Joomla vs. Drupal

Online business, e-commerce, and the Internet in general would be unimaginable without content management systems today. These systems provide regular Internet users a chance to build and manage high-quality websites without requiring expensive, professional services. They have helped launch a myriad of startups, careers, and projects.

WordPress, Joomla, and Drupal comprise over 66% of the CMS market, and they are the obvious options when starting a new website or migrating data.

Joomla – Smart and Fast

Joomla is a great system for e-commerce or social networking, requiring basic technical skills. It can be used to develop a flexible, content-rich site, offering an optimal combination of flexibility and capacity. It’s also a good option for an organizational website. On the downside, plug-ins are required for certain scripts, and customization is limited.

Drupal – Highest Capacity, but Most Complex

Drupal requires users to be familiar with HTML and PHP, and to some extent CSS. It features countless of efficient modules and a clean code, making it superb for SEO purposes. Complex content is easily categorized. Drupal is very technically advanced, making it unsuitable for laymen.

WordPress

WordPress is a high-capacity, user-friendly content management system. It is the ideal choice for simply designed websites, yet solid enough for pros to create sites quickly. It is very suitable for blogs or news sites. Unfortunately, its code is vulnerable to hacker attacks.

Our Last Word

If you’re still not sure which system would work best for you and your project or business, ask yourself what type of site you want. Joomla is the best option for anyone who’s looking for the best ratio of complexity and flexibility. WordPress is the best choice for simple e-commerce sites or blogs, and if you want a complex, highly customizable, professional site, Drupal is the way to go.